The Study of Customer Attitudes towards SMS Advertisements

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dc.contributor.authorTekkanat, Egemen
dc.contributor.authorTopaloglu, Murat
dc.date.accessioned2024-06-12T11:08:40Z
dc.date.available2024-06-12T11:08:40Z
dc.date.issued2016
dc.departmentTrakya Üniversitesien_US
dc.description3rd Global Conference on Business, Economics, Management and Tourism (BEMTUR) -- NOV 26-28, 2015 -- Rome, ITALYen_US
dc.description.abstractThe use of mobile phones and the Internet has been increasing rapidly with the continuous developments in technology. This increase helps businesses have a more interactive relationship with their customers both increasing the customer satisfaction and the quality of the organizations. Especially, short message services are of importance to maintain the customer relations. The focus of communication has turned to mobile technologies with the availability of the Internet in mobile devices. Thanks to these developments in technology, businesses have begun to focus on mobile marketing in order to reduce the costs and address more people than before. In addition, whether they are positive or negative, the attitudes of customers can have a certain influence the reputation of the companies. This study aims to examine the attitudes of the college students at Trakya University, Kesan Yusuf Capraz School towards the sms marketing advertisements and the differences stemming from their ways of life. (C) 2016 The Authors. Published by Elsevier B.V.en_US
dc.identifier.doi10.1016/S2212-5671(16)30237-4
dc.identifier.endpage38en_US
dc.identifier.issn2212-5671
dc.identifier.startpage32en_US
dc.identifier.urihttps://doi.org/10.1016/S2212-5671(16)30237-4
dc.identifier.urihttps://hdl.handle.net/20.500.14551/22508
dc.identifier.volume39en_US
dc.identifier.wosWOS:000387543400006en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartof3rd Global Conference On Business, Economics, Management And Tourismen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMobile Marketingen_US
dc.subjectSms Advertisementsen_US
dc.subjectAttitudes Towards Advertisementsen_US
dc.subjectCustomer Buying Behaviorsen_US
dc.titleThe Study of Customer Attitudes towards SMS Advertisementsen_US
dc.typeConference Objecten_US

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