The Study of Customer Attitudes towards SMS Advertisements
Küçük Resim Yok
Tarih
2016
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Bv
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The use of mobile phones and the Internet has been increasing rapidly with the continuous developments in technology. This increase helps businesses have a more interactive relationship with their customers both increasing the customer satisfaction and the quality of the organizations. Especially, short message services are of importance to maintain the customer relations. The focus of communication has turned to mobile technologies with the availability of the Internet in mobile devices. Thanks to these developments in technology, businesses have begun to focus on mobile marketing in order to reduce the costs and address more people than before. In addition, whether they are positive or negative, the attitudes of customers can have a certain influence the reputation of the companies. This study aims to examine the attitudes of the college students at Trakya University, Kesan Yusuf Capraz School towards the sms marketing advertisements and the differences stemming from their ways of life. (C) 2016 The Authors. Published by Elsevier B.V.
Açıklama
3rd Global Conference on Business, Economics, Management and Tourism (BEMTUR) -- NOV 26-28, 2015 -- Rome, ITALY
Anahtar Kelimeler
Mobile Marketing, Sms Advertisements, Attitudes Towards Advertisements, Customer Buying Behaviors
Kaynak
3rd Global Conference On Business, Economics, Management And Tourism
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
39
