Examination of the effects of the relationship marketing orientation on the company performance

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dc.authoridKUCUKKANCABAS, selin/0000-0003-0320-057X
dc.authoridATAMAN, MEHMET BERK/0000-0001-7684-9762
dc.authoridAkyol, Ayse/0000-0002-4039-5823
dc.authorwosidATAMAN, MEHMET BERK/D-8624-2019
dc.authorwosidKucukkancabas, Selin/A-2370-2016
dc.authorwosidAkyol, Ayşe/AAT-9143-2021
dc.authorwosidKUCUKKANCABAS, selin/T-4503-2017
dc.contributor.authorKucukkancabas, Selin
dc.contributor.authorAkyol, Ayse
dc.contributor.authorAtaman, Berk M.
dc.date.accessioned2024-06-12T11:13:29Z
dc.date.available2024-06-12T11:13:29Z
dc.date.issued2009
dc.departmentTrakya Üniversitesien_US
dc.description.abstractThe research objective is to examine empirically the relationship marketing and its successful implementation in Turkish Beverage Companies. Three scales were used to generate the data. Relationship marketing scale, environmental factors scale and company performance scale. Some of the variables in questionnaire used as control variables that reflect company-specific characters namely, company size, business type and sales volume. First the main effect of relationship marketing orientation on company performance was assessed, and then the moderating effect of environmental factors on the relationship between relationship marketing orientation and company performance was estimated by using multivariate techniques.en_US
dc.identifier.doi10.1007/s11135-007-9119-x
dc.identifier.endpage450en_US
dc.identifier.issn0033-5177
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-64749088717en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage441en_US
dc.identifier.urihttps://doi.org/10.1007/s11135-007-9119-x
dc.identifier.urihttps://hdl.handle.net/20.500.14551/23571
dc.identifier.volume43en_US
dc.identifier.wosWOS:000265045700008en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofQuality & Quantityen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectRelationship Marketing Orientationen_US
dc.subjectCompany Performanceen_US
dc.subjectModerating Effecten_US
dc.subjectTurkish Beverage Industryen_US
dc.subjectCommitmenten_US
dc.titleExamination of the effects of the relationship marketing orientation on the company performanceen_US
dc.typeArticleen_US

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