ÇalIyurt K.T.2024-06-122024-06-122012978364220826336422082589783642208256https://doi.org/10.1007/978-3-642-20826-3_1https://hdl.handle.net/20.500.14551/16022In the ever more competitive platform where modern companies operate, they have had to experiment with new types of management ethos in order to keep up with competition. These new types of management aim to improve companies' image in the eyes of the public, to increase turnovers and add sustainable values to their bottom lines. It is often the case that some of the desired actions necessary to achieve these goals are possible in practice while some of them are only possible in theory. © 2012 Springer-Verlag Berlin Heidelberg. All rights are reserved.en10.1007/978-3-642-20826-3_1info:eu-repo/semantics/closedAccess[Abstarct Not Available]Book Chapter9.78364E+123182-s2.0-84929873670N/A