Yankova, Ivanka2019-05-142019-05-142013Yankova, I . (2013). Marketing of the Library-information Services. Journal of Balkan Libraries Union, 1 (1), 7-13. Retrieved from http://dergipark.org.tr/jblu/issue/18607/196362https://dergipark.org.tr/jblu/issue/18607/196362https://hdl.handle.net/20.500.14551/3188Today consumer of library services is in the center of the Library Marketing. The study examines the nature of the library services and the challenges that different aspects and elements meet nowadays – information intermediation, protection of intellectual property and personal data, depending on market conditions and rules of the game. The mission of the library is now highly modified and dynamic, because it combines the need for a high public reputation with the requirement to mobilize the creative talent and motivation of all employees. The library concept combines the mission, the conceptual idea, objectives, priorities, tasks, pathways, mechanisms and responsibilities for public long term.eninfo:eu-repo/semantics/openAccessPublic SectorLibrary MarketingLibrary ServiceFinancingConsumer BenefitPrice PolicyLibrary StaffArticle11713