Real-Time Data Analysis (RTDA) and Proposed Innovative Business Models: A Conceptual Study of the Tourism Industry

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dc.authoridOzeren, Emir/0000-0002-4219-8401
dc.authoridKucukaltan, Berk/0000-0002-2766-3248
dc.authorwosidSilva, Flavio/JTT-2763-2023
dc.authorwosidOzeren, Emir/Y-6185-2019
dc.authorwosidKucukaltan, Berk/R-4151-2019
dc.contributor.authorAktas, Erdem
dc.contributor.authorKurgun, Avsar
dc.contributor.authorOzeren, Emir
dc.contributor.authorKucukaltan, Berk
dc.date.accessioned2024-06-12T10:54:28Z
dc.date.available2024-06-12T10:54:28Z
dc.date.issued2022
dc.departmentTrakya Üniversitesien_US
dc.description.abstractThe paper discusses the importance of Real-Time Data Analysis (RTDA) with innovative fluid business models for the tourism industry. The study uses a conceptual approach to identify innovative fluid tourism business models and their relationships with RTDA based on the problematisation of the crucial need for a holistic, macro understanding of the tourism ecosystem approach rather than framing the issue from a micro point of view. The paper highlights that the current digital era makes it no longer possible for the tourism ecosystem stakeholders to use static models that collect, store, analyse data and make decisions accordingly. Innovative business models should be fluid structural models that use instant data and provide continuous, multiple, and variable decisions with RTDA. The real-time analysis of macro (e.g., countries), meso (e.g., destinations), and micro (e.g., tourists) data obtained from the tourism ecosystem is vital for innovative business models which facilitate the offerings of individualised services and provide increased cooperation between stakeholders using open innovation opportunities in the ecosystem. To date, the tourism industry has not adequately grasped the outcomes and benefits of big data analytics (BDA). While a growing body of literature on big data has focused extensively on technical aspects (e.g., infrastructure, intelligence, and analytical tools), the issue of how and under what conditions BDA can generate value and impacts for various stakeholders involved in the tourism ecosystem remains largely underexplored. Thus, this paper fills this void by being among the first attempts to conceptually explain and propose unique, innovative fluid business models and RTDA in three specific areas in the tourism and hospitality context. @CIKD Publishingen_US
dc.identifier.doi10.33844/ijol.2022.60336
dc.identifier.endpage20en_US
dc.identifier.issn2383-1103
dc.identifier.issn2345-6744
dc.identifier.startpage4en_US
dc.identifier.urihttps://doi.org/10.33844/ijol.2022.60336
dc.identifier.urihttps://hdl.handle.net/20.500.14551/19065
dc.identifier.volume11en_US
dc.identifier.wosWOS:000893186000002en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherCanadian Inst Knowledge Development - Cikden_US
dc.relation.ispartofInternational Journal Of Organizational Leadershipen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBig Datareal-Time Data Analysis (RTDA)en_US
dc.subjectTourism Ecosystemen_US
dc.subjectInnovative Business Modelsen_US
dc.subjectDigitalizationen_US
dc.subjectDigitalisationen_US
dc.subjectDigital Transformationen_US
dc.subjectTechnologyen_US
dc.subjectBig Data Analyticsen_US
dc.subjectDigital-Leadershipen_US
dc.subjectIntelligenceen_US
dc.subjectChallengesen_US
dc.subjectStrategyen_US
dc.subjectImpacten_US
dc.titleReal-Time Data Analysis (RTDA) and Proposed Innovative Business Models: A Conceptual Study of the Tourism Industryen_US
dc.typeArticleen_US

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