The role of local governments in city branding

Basit Öğe Kaydı
dc.authorscopusid57193754216
dc.contributor.authorGuler E.G.
dc.date.accessioned2024-06-12T10:26:13Z
dc.date.available2024-06-12T10:26:13Z
dc.date.issued2016
dc.description.abstractLocal governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations "bodies" used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments. © 2017, by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-5225-0576-1.ch012
dc.identifier.endpage269en_US
dc.identifier.isbn9781522505778
dc.identifier.isbn1522505768
dc.identifier.isbn9781522505761
dc.identifier.scopus2-s2.0-85016376369en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage251en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-0576-1.ch012
dc.identifier.urihttps://hdl.handle.net/20.500.14551/16726
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofGlobal Place Branding Campaigns across Cities, Regions, and Nationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subject[Abstarct Not Available]en_US
dc.titleThe role of local governments in city brandingen_US
dc.typeBook Chapteren_US

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