The integration of social media into event tourism

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dc.authorscopusid57194709533
dc.contributor.authorUnurlu C.
dc.date.accessioned2024-06-12T10:26:16Z
dc.date.available2024-06-12T10:26:16Z
dc.date.issued2020
dc.description.abstractThe aim of this study is to discuss digital marketing applications in event tourism with conceptual developments, to present examples of digital marketing applications in event tourism, and to explain the principles of these two disciplines in a clear and interrelated manner for students and marketing experts. Prepared in the light of academic resources and contemporary marketing practices, in this chapter, the conceptual developments in the field as well as the change in event tourism are comprehensively discussed, and applications with digital infrastructure in event tourism have been explained, and event management and the integration of events on social media have been comprehensively discussed. © 2021, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-4954-4.ch005
dc.identifier.endpage85en_US
dc.identifier.isbn9781799849551
dc.identifier.isbn9781799849544
dc.identifier.scopus2-s2.0-85137498101en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage69en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-4954-4.ch005
dc.identifier.urihttps://hdl.handle.net/20.500.14551/16759
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofImpact of ICTs on Event Management and Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subject[Abstarct Not Available]en_US
dc.titleThe integration of social media into event tourismen_US
dc.typeBook Chapteren_US

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