The role of culture in city branding

Basit Öğe Kaydı
dc.authorscopusid57193754424
dc.contributor.authorOzer S.U.
dc.date.accessioned2024-06-12T10:26:13Z
dc.date.available2024-06-12T10:26:13Z
dc.date.issued2016
dc.description.abstractCity branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed. © 2017, IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-5225-0579-2.ch011
dc.identifier.endpage244en_US
dc.identifier.isbn9781522505808
dc.identifier.isbn1522505792
dc.identifier.isbn9781522505792
dc.identifier.scopus2-s2.0-85016356781en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage227en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-0579-2.ch011
dc.identifier.urihttps://hdl.handle.net/20.500.14551/16727
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofStrategic Place Branding Methodologies and Theory for Tourist Attractionen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subject[Abstarct Not Available]en_US
dc.titleThe role of culture in city brandingen_US
dc.typeBook Chapteren_US

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