An investigation of export performance variations related to corporate export market orientation

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dc.authorscopusid16066744300
dc.authorscopusid24072884000
dc.contributor.authorAkyol A.
dc.contributor.authorAkehurst G.
dc.date.accessioned2024-06-12T10:25:22Z
dc.date.available2024-06-12T10:25:22Z
dc.date.issued2003
dc.description.abstractThis research explores the nature and dimensions of market orientation in an international context by using empirical data from a sample of companies to rigorously test hypotheses regarding market orientation as applied to export operations in the context of the Turkish clothing industry. This aim was fulfilled by reliably and validly measuring the key constructs of export market orientation and finding statistically significant relationships between dependent (export marketing orientation) and independent variables (primarily export strategy and export performance). The results of this study draw conclusions showing that the hypothesised relationship between export market orientation and export performance does exist, and in the case of Turkish clothing exporters, improving an export market orientation level is a significant contributor to the company's export performance. The results of this study also show the dimension of export market orientation that has the strongest relation with each dimension of export performance, and identifying the other export market orientation dimensions that make a significant contribution to the explanation of export performance. © 2003, MCB UP Limiteden_US
dc.identifier.doi10.1108/09555340310455155
dc.identifier.endpage19en_US
dc.identifier.issn0955-534X
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-33744544865en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage5en_US
dc.identifier.urihttps://doi.org/10.1108/09555340310455155
dc.identifier.urihttps://hdl.handle.net/20.500.14551/16289
dc.identifier.volume15en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofEuropean Business Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectExport; Market Orientation; Textile Industry; Turkeyen_US
dc.titleAn investigation of export performance variations related to corporate export market orientationen_US
dc.typeArticleen_US

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