Shifting towards Technology-based On-demand Transportation Business Models: A Comparative Research

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dc.contributor.authorKüçükaltan, Berk
dc.date.accessioned2024-06-12T10:05:07Z
dc.date.available2024-06-12T10:05:07Z
dc.date.issued2020
dc.departmentTrakya Üniversitesien_US
dc.description.abstractToday, the world has been witnessing to structural changes at different levels and some external factors (e.g. COVID-19) have particularly accelerated these changes. In the new world order, people seek effective solutions to some challenges they confront in their daily lives while organisations are in quest for becoming more competitive by using innovative technologies to address these needs. As a result, with the introduction of digitalisation, there has been a transformation from traditional business models towards technologybased on-demand business models to be used in transportation. Especially, considering the complex structure and high density of metropolitan cities, such as Istanbul, using on-demand transportation platforms can be worthwhile for passengers. However, despite the increasing attention paid to these platforms, there is a limited number of studies exploring these business models and their impacts from different aspects. Therefore, this research aims to investigate the practices of two exemplary technologybased on-demand transportation business models, Uber and BiTaksi, and to propose strategies based on several prominent attributes. Consequently, the discussions and proposed strategies regarding the established attributes hold a significant potential to advance the nascent knowledge about digital transportation business models, especially in the comparison of an international and a national platform, and to offer strategic guidance to practitioners and policy-makers in business environment.Keywords: BiTaksi, digital business models, on-demand transportation business models, technology-based service platforms, Uberen_US
dc.identifier.doi10.32709/akusosbil.755931
dc.identifier.endpage1045en_US
dc.identifier.issn1302-1265
dc.identifier.issn2149-4894
dc.identifier.issue4en_US
dc.identifier.startpage1035en_US
dc.identifier.trdizinid470246en_US]
dc.identifier.urihttps://doi.org/10.32709/akusosbil.755931
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/470246
dc.identifier.urihttps://hdl.handle.net/20.500.14551/13233
dc.identifier.volume22en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofAfyon Kocatepe Üniversitesi Sosyal Bilimler Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleShifting towards Technology-based On-demand Transportation Business Models: A Comparative Researchen_US
dc.typeArticleen_US

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