The effect of brand value dimensions on purchasing intent in ready-made clothing sector

Basit Öğe Kaydı
dc.authorscopusid55928499100
dc.authorscopusid57211941161
dc.contributor.authorOnurlubaş E.
dc.contributor.authorÖztürk D.
dc.date.accessioned2024-06-12T10:26:39Z
dc.date.available2024-06-12T10:26:39Z
dc.date.issued2020
dc.description.abstractThe development of socio-cultural levels along with the globalization and the changing consumer preferences have increased the need for ready-made clothing. In the garment sector, businesses compete with each other to meet increasing demand and create consumer demand. Competitive entrepreneurs have begun to engage in brand activities in order to reveal the different features and qualities of products. Businesses have differentiated their products in the minds of consumers from their competitors by changing the functional qualities of brands. Due to the high number of brands, the X brand was taken into account in the study. In this research, it is aimed to reveal the characteristics that consumers pay attention to when buying ready-made clothes, their choice of place to shop, what influences people while shopping, and to determine the effect of brand value dimensions on the intention to buy ready-made clothes. Therefore, 851 surveys were conducted for consumers in 2 big cities of 2 geographical regions. The data were tested with Cronbach's alpha coefficient method, normality test, factor analysis, correlation and multiple regression analysis. As a result of the research, it was determined that brand awareness, brand association, perceived quality and brand loyalty affect the purchase intention. The most important factor affecting the purchase intention was determined as perceived quality. In addition, the relationship between perceived quality and purchase intention was found to be the highest among brand value dimensions, while the relationship with brand awareness was found to be the lowest. © Chamber of Textile Engineers.en_US
dc.identifier.doi10.7216/1300759920202711807
dc.identifier.endpage122en_US
dc.identifier.issn1300-7599
dc.identifier.issue118en_US
dc.identifier.scopus2-s2.0-85091650113en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage111en_US
dc.identifier.trdizinid386688en_US
dc.identifier.urihttps://doi.org/10.7216/1300759920202711807
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/386688
dc.identifier.urihttps://hdl.handle.net/20.500.14551/16953
dc.identifier.volume27en_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isotren_US
dc.publisherChamber of Textile Engineersen_US
dc.relation.ispartofTekstil ve Muhendisen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer; Istanbul; Izmir; Ready-Made Clothing; Ready-Made Clothing Shoppingen_US
dc.subjectBehavioral Research; Geographical Regions; Purchasing; Regression Analysis; Sales; Clothing Sector; Consumer Demands; Consumer Preferences; Cronbach's Alphas; Intention To Buies; Multiple Regression Analysis; Perceived Quality; Purchase Intention; Clothesen_US
dc.titleThe effect of brand value dimensions on purchasing intent in ready-made clothing sectoren_US
dc.title.alternativeHazir giyim sektöründe marka değeri boyutlarinin satin alma niyeti üzerine etkisien_US
dc.typeArticleen_US

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