Examination of the Effects of the Shopping Orientation on Store Image and Shopping Satisfaction

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dc.contributor.authorUnurlu, Çiğdem
dc.date.accessioned2021-11-20T10:32:42Z
dc.date.available2021-11-20T10:32:42Z
dc.date.issued2017
dc.departmentMeslek Yüksekokulları, Edirne Sosyal Bilimler Meslek Yüksekokulu, Otel, Lokanta ve İkram Hizmetleri Bölümüen_US
dc.description.abstractAbstract The aim of this research is to determine which variablesof shopping orientation effects on shopping satisfaction and shopping image,thus to give recommendations to the Turkish retailers. This article documents astudy and model of the dimensions of shopping orientation associated with storeimage and shopping satisfaction The literature review part consists of three partsnamely shopping orientation and its components (shopping enjoyment, priceconsciousness and frugality, shopping antipathy, brand loyalty, confused byover choice, store loyalty, shopping confidence, and brand consciousness);store image and its components (marketing image, social image, strategicimage); and shopping satisfaction. In order to explore the relationship between shoppingorientation, store image and shopping satisfaction, a two phase research design(exploratory and descriptive) was adopted and conducted in the Turkishretailing industry. Descriptive part of the study was based on 125 responses.Results were analyzed using the SPSS 20. The multidimensional operationalizationof shopping orientation and store image allowed the testing of the relationshipbetween the dimensions of shopping orientation, dimensions of store image, andshopping satisfactionen_US
dc.identifier.dergipark279692en_US
dc.identifier.endpage70en_US
dc.identifier.issn2147-2483
dc.identifier.issue1en_US
dc.identifier.startpage55en_US
dc.identifier.urihttps://dergipark.org.tr/tr/pub/trakyaiibf/issue/30831/279692
dc.identifier.urihttps://dergipark.org.tr/tr/download/article-file/333232
dc.identifier.urihttps://hdl.handle.net/20.500.14551/6608
dc.identifier.volume6en_US
dc.institutionauthorUnurlu, Çiğdem
dc.language.isoenen_US
dc.publisherTrakya Üniversitesien_US
dc.relation.ispartofTrakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Başka Kurum Yazarıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectShopping Orientationen_US
dc.subjectStore Imageen_US
dc.subjectShopping Satisfactionen_US
dc.titleExamination of the Effects of the Shopping Orientation on Store Image and Shopping Satisfactionen_US
dc.typeArticleen_US

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