The Effects of Social Media Engagement on Social Benefits and Behavioral Intentions: The Case of Online Events

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dc.contributor.authorKayapınar, Pınar Yürük
dc.contributor.authorCavlak, Neslihan
dc.contributor.authorKayapınar, Özgür
dc.date.accessioned2024-06-12T10:04:50Z
dc.date.available2024-06-12T10:04:50Z
dc.date.issued2023
dc.departmentTrakya Üniversitesien_US
dc.description.abstractThe aim of this study is to examine the relationships between online C2C interaction, social media engagement, social benefit, and behavioral intention by focusing on the participation in online events through social media tools. Another aim of the study is to investigate the mediation and serial mediation effects between these constructs. SEM results with Smart PLS show that consumers' online interactions have significant effects on their social media engagement (functional, emotional and communal engagement), social benefits, and behavioral intentions. In addition, consumers obtain social benefits by engaging in social media. Social media engagement (functional, emotional and communal engagement) has a mediating role in the relationship between consumers' online interactions and social benefits. It is found that social media engagement (functional, emotional and communal engagement) and social benefit do not have serial mediation effect on the effect of online interaction on behavioral intentions.en_US
dc.identifier.doi10.29023/alanyaakademik.1310496
dc.identifier.endpage1467en_US
dc.identifier.issn2547-9733
dc.identifier.issn2651-4192
dc.identifier.issue3en_US
dc.identifier.startpage1447en_US
dc.identifier.trdizinid1210404en_US]
dc.identifier.urihttps://doi.org/10.29023/alanyaakademik.1310496
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1210404
dc.identifier.urihttps://hdl.handle.net/20.500.14551/13064
dc.identifier.volume7en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofAlanya Akademik Bakışen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleThe Effects of Social Media Engagement on Social Benefits and Behavioral Intentions: The Case of Online Eventsen_US
dc.typeArticleen_US

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