THE EFFECT OF PERCEIVED RISK DIMENSIONS ON PURCHASE INTENTIONS IN SECOND-HAND CLOTHING SHOPPING: A RESEARCH ON GENERATION Z
Küçük Resim Yok
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Chamber of Textile Engineers
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Consumers face various risks in the face of every purchase. However, when it comes to second-hand clothing, these risks are undoubtedly more visible. However, no matter what, the conveniences of online shopping, economic difficulties, etc. Consumers buy second-hand clothing for many more reasons. With this research, it is aimed to learn the effect of the risk dimensions that the Z generation consumers, who are the subject of research in many and every field due to some of their pleasing features, on their purchasing intentions. As a result of the research conducted with 450 consumers belonging to the Z generation living in Istanbul, it was determined that social and psychological risks have a low-level positive and significant effect on purchase intention, while performance risk has a low-level negative significant effect on purchase intention. Finally, it has been determined that physical risk and time risk have no effect on purchase intention © 2022. Tekstil ve Muhendis.All Rights Reserved
Açıklama
Anahtar Kelimeler
Consumer Behavior; Generation Z; Perceived Risk Dimensions; Second-Hand Clothing, Purchasing; Sales; Generation Z; Istanbul; Learn+; Online Shopping; Perceived Risk; Perceived Risk Dimension; Performance Risk; Purchase Intention; Risk Dimensions; Second-Hand Clothing; Consumer Behavior
Kaynak
Tekstil ve Muhendis
WoS Q Değeri
Scopus Q Değeri
Q4
Cilt
29
Sayı
126
