Destinasyon Kişiliği Konusunda Yapılan Araştırmalara Yönelik Kavramsal Bir Değerlendirme
Yükleniyor...
Dosyalar
Tarih
2016
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Trakya Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Destination personality is a concept originates from brand personality which is identified as human characteristics associated with a brand. This study aims to evaluation of studies which about tourism sector and in particular destinations, since the introduction of the brand personality concept in the literature. Accordingly, a pivottable is composed the end of extensive research about destination personality. Gathered findings indicate that destination image, self-alignment, behavioral intentions, pleasure, satisfaction and loyalty are commonly used variables in the researches are about destination personality and also, explanatory factor analysis, confirmatory factor analysis, structural equation model, regression analysis, correlation analysis, One-Way ANOVA, t-test, content analysis, chi square test are mainly used in them
Açıklama
Anahtar Kelimeler
Destination, Destination Personality, Literature Review, Destinasyon, Destinasyon Kişiliği, Literatür Taraması
Kaynak
Trakya Üniversitesi Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
18
Sayı
2
