Chemical composition of vegetables oils the usage of analytic hierarchy process technique in preference of consumer vegetable oils buying

Basit Öğe Kaydı
dc.authorscopusid6505639565
dc.authorscopusid12786048300
dc.authorscopusid26429773300
dc.authorscopusid26429045500
dc.contributor.authorGaytancioglu O.
dc.contributor.authorGecgel U.
dc.contributor.authorLorcu F.
dc.contributor.authorAfacan A.
dc.date.accessioned2024-06-12T10:28:11Z
dc.date.available2024-06-12T10:28:11Z
dc.date.issued2009
dc.description.abstractIn this research consumer preferences for refined oils marketed in Turkey are analyzed with respect to their characteristics. This analysis is also made according to physical characteristics such as view, odour and packaging as well as chemical characteristics such as quantity of oleic acid, amount of energy, composition values of oil acids. According to the research findings obtained from consumers, although the most important factor for purchasing is sale price, but it is understood that odour and the quantity of trans and cis oleic acid affects consumer preferences to an important extent. Analytic hierarchy process, a technique for decision making when evaluating customer preferences, is used. The analytic hierarchy process is a useful decision methodology that can be applied in vegetables oil preferences as well as in consumer. In this research, an evaluation is made of 5 oil breed by using the analytic hierarchy process according to criteria determined by 600 consumer.en_US
dc.identifier.endpage3226en_US
dc.identifier.issn0970-7077
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-63849093636en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage3219en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14551/17127
dc.identifier.volume21en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherChemical Publishing Co.en_US
dc.relation.ispartofAsian Journal of Chemistryen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAnalytic Hierarchy Process; Consumer Preference; Decision Making; Monounsaturated; Oleic Aciden_US
dc.titleChemical composition of vegetables oils the usage of analytic hierarchy process technique in preference of consumer vegetable oils buyingen_US
dc.typeArticleen_US

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