TRAVEL INFLUENCER ADVERTISEMENTS: A STUDY IN TURKEY

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dc.contributor.authorKaradeniz, İbrahim
dc.contributor.authorKayapınar, Özgür
dc.contributor.authorGüler, Emel
dc.date.accessioned2024-06-12T10:05:24Z
dc.date.available2024-06-12T10:05:24Z
dc.date.issued2022
dc.departmentTrakya Üniversitesien_US
dc.description.abstractThe aim of this study is to analyze the effect of perception of social media users on travel Influencer advertisements on attitude and destination. The questionnaire used for the research was administered to 836 participants. The data obtained from these questionnaires were interpreted by using the SPSS 25.0 and Lisrel 8.80 package software. Descriptive statistics, explanatory and confirmatory factor analysis and structural equation model were used to analyze the data. At the end of the research, the perception of social media users about travel Influencer advertisements was found to have an effect on attitudes and destination. According to the results of the hypothesis obtained using structural equation modeling, these factors are interrelated.en_US
dc.identifier.doi10.48119/toleho.949883
dc.identifier.endpage48en_US
dc.identifier.issn2687-3737
dc.identifier.issue1en_US
dc.identifier.startpage40en_US
dc.identifier.trdizinid1109621en_US]
dc.identifier.urihttps://doi.org/10.48119/toleho.949883
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1109621
dc.identifier.urihttps://hdl.handle.net/20.500.14551/13418
dc.identifier.volume4en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Tourism, Leisure and Hospitalityen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleTRAVEL INFLUENCER ADVERTISEMENTS: A STUDY IN TURKEYen_US
dc.typeArticleen_US

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