The effect of culture on brand loyalty through brand performance and brand personality

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dc.authoridUNURLU, CIGDEM/0000-0001-5653-6013
dc.authoridUNURLU, CIGDEM/0000-0002-7815-788X
dc.authorwosidUca, Selda/HKF-2816-2023
dc.contributor.authorUnurlu, Cigdem
dc.contributor.authorUca, Selda
dc.date.accessioned2024-06-12T10:55:09Z
dc.date.available2024-06-12T10:55:09Z
dc.date.issued2017
dc.departmentTrakya Üniversitesien_US
dc.description.abstractThe purpose of this study is to identify the cultural characteristics of tourists who had the experience of accommodation in 5-star hotels in Istanbul and to determine the effects of these characteristics on personalizing of the hotel brand and the perception of its performance. According to the results of this research, culture directly affects brand personality and brand performance. However, the effect of culture on brand performance is relatively greater. In addition, brand personality and brand performance affect brand loyalty directly, whereas culture does not have a direct effect on brand loyalty.en_US
dc.identifier.doi10.1002/jtr.2139
dc.identifier.endpage681en_US
dc.identifier.issn1099-2340
dc.identifier.issn1522-1970
dc.identifier.issue6en_US
dc.identifier.scopus2-s2.0-85021745328en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage672en_US
dc.identifier.urihttps://doi.org/10.1002/jtr.2139
dc.identifier.urihttps://hdl.handle.net/20.500.14551/19309
dc.identifier.volume19en_US
dc.identifier.wosWOS:000414391300006en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofInternational Journal Of Tourism Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBrand Loyaltyen_US
dc.subjectBrand Performanceen_US
dc.subjectBrand Personalityen_US
dc.subjectCultureen_US
dc.subjectConsumer-Behavioren_US
dc.subjectSelf-Congruityen_US
dc.subjectEquityen_US
dc.subjectImpacten_US
dc.subjectChainen_US
dc.subjectConsequencesen_US
dc.subjectImageen_US
dc.titleThe effect of culture on brand loyalty through brand performance and brand personalityen_US
dc.typeArticleen_US

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