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    An investigation of export performance variations related to corporate export market orientation
    (2003) Akyol A.; Akehurst G.
    This research explores the nature and dimensions of market orientation in an international context by using empirical data from a sample of companies to rigorously test hypotheses regarding market orientation as applied to export operations in the context of the Turkish clothing industry. This aim was fulfilled by reliably and validly measuring the key constructs of export market orientation and finding statistically significant relationships between dependent (export marketing orientation) and independent variables (primarily export strategy and export performance). The results of this study draw conclusions showing that the hypothesised relationship between export market orientation and export performance does exist, and in the case of Turkish clothing exporters, improving an export market orientation level is a significant contributor to the company's export performance. The results of this study also show the dimension of export market orientation that has the strongest relation with each dimension of export performance, and identifying the other export market orientation dimensions that make a significant contribution to the explanation of export performance. © 2003, MCB UP Limited
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    Nursing Approach In Individuals With Malnutrition With Chronic Obstructive Pulmonary Disease
    (Dokuz Eylul University, 2022) Özbudak G.; Usta Yeşilbalkan Ö.; Akyol A.
    Chronic Obstructive Pulmonary Disease (COPD) is among the leading causes of morbidity and mortality worldwide. It has been reported that the prevalence of malnutrition in individuals with COPD varies between 20% and 50%. Although malnutrition has negative effects on lung functions, immunity, exercise capacity and quality of life, it also causes consequences such as increased health care costs and prolonged hospital stay. Malnutrition and loss of muscle mass affect the respiratory muscle function and exercise capacity of individuals. While respiratory failure is a cause for malnutrition, nutritional status itself can adversely affect respiratory system functions. Decreased appetite and exercise intolerance caused by malnutrition reduce the strength of the respiratory muscles, which further exacerbates the problems in COPD patients. Malnutrition is an important problem in individuals with COPD, but it is often overlooked during the management of the disease. It is important to evaluate the nutritional status of individuals with COPD, determine the risk group and apply appropriate interventions to the risk group. With the implementation of the correct interventions determined based on the guidelines, it is ensured that the food intake of the patients and thus the clinical results are improved. Within a multidisciplinary team, nurses should be able to identify individuals at risk of malnutrition with COPD, identify patients with malnutrition and implement a care plan for a balanced and adequate nutrition. In this review article, it is aimed to identify malnutrition and COPD patients with malnutrition risk, to evaluate malnutrition status and to explain nursing interventions in the light of current literature and guidelines. © 2022, Dokuz Eylul University. All rights reserved.
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    Reverse logistics in E-Retaling
    (IGI Global, 2018) Ergan S.; Akyol A.
    Consumers mostly prefer internet for reasons such as accessing product immediately, convenience, time saving. However buying products without observing physically causes some troubles. This situation results in return of the purchased product. The return process that is going to be experienced by the customer who wants to return or change his/her product is important for the companies. Managing return process without troubles is going to affect loyalty, satisfaction, revisiting, repurchasing, consumers messages, which are going to be get across to his/her environment. Because of these reasons, it is imperative for the companies to pay attention to the reverse logistic activities that they will undertake for the end consumers. The aim of this chapter is to indicate the importance of reverse logistics in e-retailing. © 2018, IGI Global.